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Artificial Intelligence

A Platform Approach to AI

Ari Treuhaft
President & COO at Litify
About Litify
Litify News
Artificial Intelligence

A Platform Approach to AI

Ari Treuhaft
President & COO at Litify

A Platform Approach to AI: Salesforce Invests $250M in AI, Litify Announces AI Lab and Integration with EvenUp’s AI Legal Assistant

The whole world is abuzz about AI and it seems that new tools are popping up out of thin air every day. Unlike other technology inflection points like virtual reality or the Metaverse, the instant usability of generative AI tools, like ChatGPT, means businesses may need to embrace it or risk getting left behind.

To be clear, AI is here and it will continue to be transformative, but it must be adopted responsibly and with the end-user in mind. While many are looking to trend jack on the topic of AI, it shouldn’t be integrated on a whim or to check a box. It must be purpose- and value-driven with a direct line toward end-user value.

From our Litify 2023 State of AI in Legal report, 60% of respondents don’t believe the sector is ready to use AI tools to their full extent or capability. It’s not surprising that the industry at large doesn’t feel prepared for AI. While there has been a lot of progress toward technology adoption in legal over the last few decades, there’s still work to do to move toward platformization.

For AI to be most effective it needs to be embedded into the entire business workflow. If you’re working from fragmented systems, you’re giving AI incomplete information to analyze and cutting automation off where it could help to make your entire process more efficient.

Legal needs to take a platform approach to AI

Most agree, AI needs to be deeply embedded into existing workflows at the platform level, but what does that look like? It could be new intakes that are cross-referenced with an entire database of historical attorney performance and current matter workload to intelligently assign an intake to the right attorney in seconds. It could be predictive guidance across the lifecycle of a matter when AI recognizes gaps in the process or details associated with a case.

But for legal businesses to keep pace with the speed of AI innovation, they not only need a central operating platform, but also one that’s built on an open framework. To leverage technology for the greatest competitive advantage, businesses should be able to integrate any AI solution that leads the pack in providing value to a particular workflow.

An open and connected platform ideal is what Litify was born from, and it’s the foundation that will enable clients to grow their adoption of AI organically, and exponentially faster, than others. The bottom line, your data and processes need to be in one central system to get the most from AI. By leaping over the need for integrative platforms, centralized solutions, and collaboration in the cloud, the legal industry will still be missing key pieces of the equation.

Salesforce commits $250M to platform AI

For decades, Salesforce has securely guided countless industries into the cloud with their comprehensive and flexible CRM. Now, they’re taking the lead in this new era with a $250 million fund for the development of AI with this platform approach. Their architecture is designed for this, and customers trust Salesforce to keep their data private and safe.

Salesforce has a tremendous foundation of AI expertise to build on, including 1,500 machine learning engineers and data scientists across the company, and AI already infused into every Salesforce product — delivering over a trillion AI predictions every week to their customers.

Salesforce has been exploring the use of AI at scale for nearly a decade, and we’re eager to apply their learnings to this space. Our expertise lies in taking the strong Salesforce foundation and harnessing it to change how legal work gets done. For us, AI for legal is the next evolution of our work and is the byproduct of everything we’ve built.

Announcing Litify’s investment in an AI Lab

Litify, along with our two biggest partners Salesforce and Bessemer Venture Partners, are prioritizing AI, but with an intentional approach to providing value across the entire workflow for legal.

Internally at Litify, we’ve launched an AI Lab to incubate the practical and platform-based use cases that will enable AI to have the largest impact on the legal industry. A core group of our product and engineering team, along with the $250M investment that Salesforce has made in AI is what starts the legal industry’s journey toward a LegalGPT.

Rather than leveraging AI for small pieces of a workflow or within siloed systems, our goal is to ensure the benefits of AI are felt throughout the entire legal process.

EvenUp now integrates with Litify

As the first initiative from our AI Lab, EvenUp, a generative AI startup supporting personal injury lawyers, announced today a deep integration to our Litify platform. EvenUp turns raw case files, such as medical records, bills, and police reports, into AI-generated demand packages for injury lawyers.

Through this partnership, with the click of a button, Litify clients can request an EvenUp AI-driven demand package directly from their Litify dashboard, drawing from case records already managed within Litify.

This integration is just the beginning for how Litify and our AI Lab will bring the platform AI vision to life in legal as we continue our work with the most innovative technlogy partners and clients in the space.

Contact an EvenUp rep here to learn more — and see the AI in action.

Looking forward

Our mission at Litify is to break down business and team siloes with an open platform that can provide legal professionals with a single place to do their work.

Over the next several months, Litify customers will continue to see new platform-level AI technologies and integrations come to life that help them incorporate this ground-breaking technology into every aspect of their day.

This is not AI for the sake of it. It’s the power of AI + Data + CRM — for Legal.

Ari Treuhaft
President & COO at Litify
About the author
For years, Ari has helped legal and financial teams digitally transform how they operate in order to obtain better results. Previously, he served as Head of Product at an AMLaw 100 firm where he led the law firm’s adoption of Litify and helped them standardize their best practices. Now, he helps legal teams of all types realize their fullest potential with the power of Litify’s platform.
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