Michal Barash is the VP of Marketing at Litify. She brings deep experience in B2B marketing and a long tenure leading winning teams across digital marketing, events, customer marketing, and branding. Most recently, Michal led and built the US marketing team at PlayPlay, an enterprise video creation platform. Prior to PlayPlay, Michal built Contentsquare's marketing engine from the ground up — as the fourth US hire, she helped grow the company to $100M+ ARR. There, she built and led the US marketing team, overseeing everything from field and digital marketing to customer programs, content and communications, ABM, brand, marketing operations, and partner marketing. She later stepped into a global role, where she led the company's brand experience. Personally, Michal lives in NYC with her husband and their daughter. She has a deep love for art and fashion, loves exploring new cultures, unique experiences, and eating and cooking great food.