14 February 2017Jon Robinson
Litify started with a simple question:
“What would it look like if Google started a law firm?”
The question was put to me in 2015 by Litify founder and Morgan & Morgan COO Reuven Moskowitz.
At the time, I was a 10-year veteran of Salesforce.com struggling through my green card application after moving to the U.S. from Australia.
Working with teams of lawyers during the green card process gave me a firsthand look at the technology gap that’s holding back the legal industry. While the lawyers I was working with had brilliant minds, they were equipped with 1990s-era technology. These technological shortcomings helped turn what should have been a two-year visa process into a five-year process.
With this experience as a backdrop, I was serendipitously brought into a sales call with a man who wanted to transform the legal industry. That man — Reuven Moskowitz — was laying out a vision for using the tools that modern businesses take for granted (e.g., cloud apps, mobile functionality, social collaboration) to deliver transparency and a business mindset to his law firm.
Reuven described embracing clients with technology at every stage of the engagement and using smart web tools to bring his firm closer to clients than ever. He talked about using modern software to enforce and monitor processes to make sure legal matters were always dealt with at the highest standard.
Among other things, Reuven wanted to use artificial intelligence to predict the value of a case, mobile apps and portals for clients and partner firms to get real time visibility and collaboration, and reports and insights for delivering key metrics.
When I asked him what I should architect for him, he replied:
“What would it look like if Google started a law firm? That is what we want.”
Reuven’s question was the “aha” moment that drove the genesis of what we now describe as “The Google Law Firm” (or the “Amazon Law Firm” or the “Uber Law Firm”).
Just as those companies used technology solutions to completely reshape their respective industries, Salesforce wanted to build a technology framework that would enable the most high-tech, high-performing law firm in existence.
Over several months the Salesforce team designed technology tailored to the legal industry. Reuven’s firm was the first to adopt the new technology. It transformed the organization, helping the attorneys land high value cases, streamline their operations, and grow closer to their clients.
We weren’t satisfied with transforming a single law firm, though. We wanted to transform the entire legal industry.
The rest is history. But the 21st century law firm is just getting started.
I left Salesforce in May 2016 and joined Reuven as Litify’s second employee. We spent nine months building, architecting, coding, and recruiting a team of some of the best minds in the legal and technology industries.
Our early success, which includes thousands of users across hundreds of firms, confirms that there is truly a need for the legal software revolution that Reuven envisioned — and that I excitedly embraced — back in 2015.
Fresh off a strong funding round, we are poised in 2017 to continue building Litify into the best-in-class software that helps law firms transform into high performing businesses.
If you too are intrigued by the power of tech to transform law, I invite you and your firm to join us in redefining how law firms operate as businesses. I look forward to embarking with you on this journey.