5 Immediate Benefits to Law Firm Management Software

Law firms succeed based on relationships — both external and internal. With the start of a new decade, law firms are looking for ways they can better cultivate and nurture both new and existing relationships. Investing in law firm management software offers a practice immediate benefits, as well as a long-term solution to several antiquated hurdles that exist within the legal field.

By implementing law firm management software, legal professionals are able to usher in a new generation of productivity and security. In doing so, firms are able to better collaborate with colleagues and communicate with clients, furthering their ability to build successful relationships in-and-out of the industry. The solution that management software provides is spreading to law firms across the country. According to recent surveys by the American Bar Association, technology spend is quickly rising — 48 percent of law firms had increased their budget from the prior year, and as a whole, 53 percent of reporting law firms use management software.

Let’s begin to analyze and deconstruct what makes law firm management software attractive and effective.

The five points we’ll examine include:

  • Improved Company Workflow
  • Stronger Security
  • Centralization of Tools
  • Referral Management
  • Enhanced Client Experiences

1. Improved Company Workflow

One of the biggest impediments facing law firms that do not use management software is a disordered workflow or an altogether lack of one. Standard operating procedures are key contributors to efficiency and consistency. Haphazard workflows limit the capabilities of lawyers and cause growth stagnation within a firm. Document management systems bring a new level of autonomy over a firm’s internal processes.

Litify’s legal management platform empowers law firms to have a say in exactly how their workflows function — from intake to settlement. A custom-built Litify workflow aims to provide firms with:

  • Better Case Management and Tracking
  • Reduced Intake Time
  • Streamlined Processes for Employees
  • Process Automation

2. Stronger Security

Security concerns are healthy. Law firms must be conscious of the sensitive data they are handling on a daily basis. For the protection of themselves and their clients, firms need a 21st-century solution that can handle large amounts of complex data, but also provide end-to-end secure encryption. Litify provides both.

Built on Salesforce, the world’s most trusted and secure cloud-based platform, Litify is engineered to safeguard large quantities of administrative, financial, and personal case information. With nearly 90 percent of Fortune 500 companies using Salesforce, you are assured that your firm’s sensitive information is being protected within the industry’s best form of protection and support.

Litify security measures include:

  • 128 or 256-bit Advanced Encryption Standard (AES)
  • Encryption at Rest and in Transit
  • Dual Redundant Copies Stored in Two Geographically Diverse Locations
  • PCI-DSS L1 Compliance
  • Business Continuity and Disaster Recovery

3. Centralization of Tools

Even if law firms are not currently using management software, they are juggling between several other third-party applications in order to conduct daily business. From Outlook to QuickBooks and more, lawyers and support staff are constantly shuffling through numerous programs as they carry out tasks.

Introducing Litify’s platform at your law firm can immediately provide a simple to use solution. In addition to best-in-class built in features such as document management, intake questionnaires, case management, and expansive analytics and automation, the cloud-based platform integrates seamlessly with your communication, finance, e-signature, and other tools. With the Litify platform, staff is better able to manage cases at a faster rate and at a higher volume with a centralized user interface and integrated environment.

The Litify platform also features fully customizable dashboards and reports to fit the needs of your firm. Now decision-makers are able to identify specific KPIs in quick snapshots, or in deep data-driven research in order to see how the firm is performing. These individualized dashboards and reports allow for around-the-clock understanding of marketing effectiveness, intakes, matters and more.

4. Management of Referrals

Referrals remain a tricky subject for many law firms across the country. Whether a firm’s strategy is to offload cases due to lack of specialization, or onboard more cases in an effort to develop an additional revenue stream — there seems to be confusion in how to do so. However, Litify’s platform has engineered a direct solution for both parties.

The Litify Referral Network (LRN), enables law firms of any size to send and receive case referrals to other firms throughout the country. With hundreds of law firms actively using the LRN, over 1,000 case referrals are exchanged every day.

Using the LRN is beneficial to:

  • Maintain comprehensive records of all referrals in one application
  • Receive and send more referrals
  • Monetize every referral by setting customizable referral agreements
  • Enhance your relationships with partner firms with Litify’s built-in success metrics
  • Receive referrals that are appropriate for your firm

5. Enhanced Client Relations

Not only do law firms see immediate benefits from management software, but so do their clients. Mounting frustration on the client-side is one of the most common barriers that prevent positive experiences between firms and their customers. Whether it be spotty communication, unclear timetables, or unmet expectations, these impediments can quickly be resolved with the help of management software.

Litify is built with client relations as a top priority. The platform gives firms the ability to manage and care for every client in an equal manner. With features like logic-based intake questionnaires, automated appointment/task reminders, client text messaging, e-signature, and more — law firms are able to unlock a new degree of customer satisfaction.

Ready To Experience The Benefits of Law Firm Management Software?

Litify is the all-in-one law firm management platform that can transform your firm and your client’s experience. See how this platform can revolutionize your company’s efficiency — let’s talk.

What’s Ahead for Legal Tech? Experts Share 7 Predictions for 2020

This year, the legal industry only began to scratch the surface of what’s possible when it embraces technology.

Lawyers became more educated about how they should be leveraging technology, while legal software continued to advance, catching up with the tools and resources available in other industries. Next year, we’ll see more lawyers who won’t just be comfortable with exploring new solutions for their firms — they’ll start to actively seek them out.

Litify rounded up legal technology predictions from internal and external subject matter experts to get a better understanding of what lies ahead in 2020.

1. Accelerated adoption of Platform as a Service (PaaS)

—Steve Stockstill, Litify Chief Product Officer

PaaS is essentially an environment that allows companies to develop and manage their own apps in the cloud, without the hassle of having to maintain the infrastructure that comes along with it. Salesforce is an example of a PaaS provider.

Increased PaaS adoption can be evidenced by the growth of legal solutions on the Salesforce.com platform, as well as the emergence of dedicated legal PaaS providers, like Reynen Court.

Investments in legal technology spiked in 2019, reaching a record-breaking $1.2 billion in September.

While it’s true that the legal industry has moved to the cloud at a much slower rate than other industries (only 55% of law firms use the cloud compared to 91% of businesses in general), that will likely change next year, as more and more legal tech solutions come on the scene.

Investments in legal technology spiked in 2019, reaching a record-breaking $1.2 billion in September. And according to a Gartner study, public cloud revenue is predicted to increase overall by 16.5% in 2020.

2. Greater use of blockchain

—Steve Stockstill, Litify Chief Product Officer

In 2019, blockchain use matured significantly within financial services and cybersecurity. But blockchain plays an important role in the legal industry as well.

Last year, the Vermont State Supreme Court added blockchain to its list of permissible forms of evidence in the courtroom. We’ll likely see more states follow suit, particularly since blockchain’s immutable nature makes it a priceless form of evidence. When used to write media metadata, for instance, blockchain can protect against photo and video manipulation.

Blockchain is also being used to write “smart contracts”—digital contracts that feature legal terms and conditions written in code so that the contract can self-execute once terms are met. Once one party delivers a particular service, the contract will automatically charge the other party, without requiring external involvement.

The Global Legal Blockchain Consortium, a group dedicated to developing standards for blockchain use in the legal industry, now lists over 300 participating organizations. In 2020, we’ll likely see legal professionals incorporate blockchain more frequently in their own work, as well as collaborate with and advise other industries to enhance the security and productivity of blockchain overall.

3. State and local courts continue to prioritize case management software

—Chapley Watson, Litify Lead Engineer

Conversations about legal technology predominantly focus on law firms, but court systems must have access to a robust case management software if they are to operate as efficiently as possible. Some local courts are lagging behind in technology to such a devastating degree though that they are lucky to have computers in the building.

Providing court systems with a singular, deployable software package that includes a full document management suite and one-click Pacer lookups could expose a larger audience, like local attorneys, to the benefits of such technology. If this technology integrated with an e-signature platform like Docusign, it would bypass the need for hard copies and cut down on clerical costs. Overall, these improvements in technology could reduce the length of cases, cut down on court costs, and improve overall efficiency.

Effective case management software not only ensures that the courts operate smoothly, it also reduces the chances for errors, which can severely impinge on the court’s ability to deliver justice. In 2016, reports accused Odyssey case management software of allegedly causing unlawful arrests and longer prison sentences.

This year, multiple states like Washington, Vermont, Maryland, Kansas, and Florida rolled out initiatives to update their case management software—a sign that technology will continue to be a priority for state and local courts in 2020.

4. Even more on-premise cybersecurity incidents

—Travis Howe, Litify Chief Information and Security Officer

Law firms that have yet to adopt the cloud will continue to have a much higher risk for suffering a data breach.

Businesses that are on the cloud will suffer 60% fewer security incidents.

Most law firms don’t have the resources and cyber-skills necessary to effectively address security threats on their own. By moving their infrastructure off of an on-premise solution to a cloud service provider, firms can rest assured that their data is physically secure in multiple offsite locations, backed up in case of a disaster, and most likely protected with encryption and multi-factor authentication. Plus, cloud service providers typically put a greater emphasis on security since it is a core tenet of their business model—you’d be hard pressed to find a small firm that makes cybersecurity as much of a priority.

Gartner predicted that businesses that are on the cloud will experience 60% fewer security incidents than those that are using more traditional on-premise solutions. Of the incidents that do happen on the cloud through 2025, they predict that 99% will be due to the customer’s fault—not the fault of the cloud itself.

5. Using data-driven legal marketing to understand the entire client journey

—Dan Shainker, Litify Product Manager

Legal marketing will continue to become more and more data driven in 2020. Generally speaking, the deeper a marketer can understand a customer’s journey through to the point of conversion, the better their ad platforms can use automation to drive efficiency.

Today, most law firms capture information when a customer clicks on a call-to-action, or makes a phone call. The most sophisticated firms take this one step further though by analyzing the customers’ journey through to the point that they sign a retainer. But that is where the legal customer journey generally stops today.

Meaningful litigation data (including settlement amounts, the amount of time to resolution, etc.) is being captured by legal CRM tools, but it isn’t being passed to and ingested by ad platforms in a meaningful way. Successful legal marketers in 2020 will bridge this gap and enable ad platforms to automate their advertising spend in real time based on the full picture of the legal customer journey, from client acquisition to case resolution, to ensure the most valuable leads find their way to the law firm.

6. Continued reliance on A.I. to drive efficiency

—Chrissie Lightfoot, CEO of EntrepreneurLawyer and Robot Lawyer LISA

In Lightfoot’s presentation at LitiQuest NYC, she explained that in the future we’ll see an even greater reliance on A.I. to complete lower-skilled or time consuming legal tasks, particularly legal research and contract review.

An example of this is technology-assisted document review. Tech programs, like Relativity and Everlaw, use natural language processing to scan documents for information related to a lawyer’s query in e-discovery, review contracts for specific clauses, and more.

A study from McKinsey Global Institute found that at least 23 percent of a lawyer’s tasks can be automated with existing technology. Robots won’t be replacing attorneys anytime in the near future, but we will likely see the legal profession delegate more and more lower-level tasks to machines.

7. Leveraging SMS to automate client communications

—Josh Kwartler, Chief Operating Officer of Kwartler Manus

Firms that have yet to embrace SMS as a method of client communication will likely find themselves at a disadvantage in the new year.

A study from Campaign Monitor found that text messages have a 98% open rate. Email? Just 20%. And Americans are texting more than they are talking on the phone: On average, we’re spending 26 minutes per day texting, and only 6 minutes on phone calls.

Adding SMS to more traditional mix of communication can help law firms reach non-responsive clients. It’s also extremely efficient for short updates or questions, requiring less time than playing phone tag. Automating client updates via SMS and email can also help ensure clients are updated throughout the duration of their case, without the firm having to devote a lot of energy and resources.

And there is a significant financial incentive for automating client communications. At LitiQuest NYC, Josh Kwartler, Chief Operating Officer of Kwartler Manus, shared that after his firm leveraged a process builder to automate follow-up communication using a mixture of SMS, phone calls, and letters and they were able to reduce a full-time job to a minimal task.

Want to learn how Litify can transform your law firm in 2020? Schedule a free demo with us today.

4 Ways Law Firms Should Use Tech to Help Clients—And Their Profit Margin

Want to improve client experience? Sign more clients? If your firm isn’t immediately turning to technology as the solution, you’re making a mistake.

In Wolters Kluwer’s recent report, “Future-Ready Lawyer,” the majority of lawyers surveyed (78%) said that greater use of technology will be one of the most significant changes law firms will face in the future.

However, lawyers cited a lack of tech knowledge and organizational resistance as common barriers to implementing new technology.

If law firms want to remain competitive, adopting new technology is an inevitability. But the multitude of available software programs and digital tools can seem overwhelming, and in some cases, something to fight against. It shouldn’t be.

Here are four ways technology can accelerate your law firm’s growth, and improve client experience.

1. Generate More Leads: Reach People Where and When They’re Looking for You

Today, consumers expect instantaneous information and communication, and with online legal services like LegalZoom and Rocket Lawyer, they expect it from their law firms, too.

Let’s start with how potential clients find your firm. By 2020, it’s predicted that consumers will spend more time online than watching TV. While most law firms know the importance of maintaining a strong digital presence by having a website and social media profiles, if you want to differentiate your law firm, you must do more.

Gone are the days when individuals just had marketing copy to judge a law firm by. Potential clients are looking at reviews on Google, Facebook, Yelp and more to help them decide which firm to approach. Verify that these platforms have all of your information (like operating hours, a link to your website, and photos), respond to negative comments, and proactively ask for feedback. It’s an easy way to set yourself apart from the competition, and extends your reach without having to necessarily spend more money.

For plaintiff’s attorneys who are looking for clients that fit very specific case criteria, digital advertising also offers a more precise way of targeting your audience than traditional forms of marketing.

Using advanced algorithms on websites like Facebook and Google, you can target individuals in particular geographic areas by basic demographics (age, gender, race) as well interests and previous online behaviors. This includes people who previously visited your website, or searched for terms like “bleeding Xarelto” that suggest they may qualify for one of your lawsuits. Now you can reach them at the exact moment they’re looking for answers.

2. Sign New Clients Faster: From Intakes Questionnaires to Retainers

Digital tools don’t just help you reach more people, they also allow you to sign clients more efficiently.

Dynamic online questionnaires, customized by practice area and case type, can guide your intakes team to ensure they obtain the right information to determine whether or not someone has a claim.

But individuals no longer have to necessarily wait for a call center to open to see if they qualify for a lawsuit. They can complete  online forms, powered by artificial intelligence, which will evaluate their potential claim for you. HurricaneLawyer.com, for example, collects information on visitors’ property damage and insurance policies to assess if they have a claim before the individual picks up the phone.

Once it’s clear an individual has a case, e-signature software, like DocuSign, allow your firm to easily send and receive retainers online. Now clients can sign up for a lawsuit anytime and from anywhere, without having to talk directly to someone or print and mail agreements.

By maximizing these technologies, law firms will differentiate themselves from firms who aren’t offering the same fast, client-friendly experience. It’s a win for your clients, and a win for your firm.

3. Reduce Operational Inefficiencies: Leverage Automation and Dashboards

For most businesses, their most expensive—yet valuable—assets are their employees. A staff that can produce higher quality work in less time than competitors often translates to higher profits.

But if an employer doesn’t provide the right tools, a well-trained and hardworking team can still be seriously inefficient.

Due to the amount of regulatory compliance mandated by the legal profession, lawyers spend a lot of time managing administrative tasks rather than executing the valuable and specialized skills that they are trained to do.

Paying highly educated and experienced people to perform rote tasks is a waste of their time, and your money.

By implementing practice management software that automates processes–like pre-populated tasks, reminders, and deadlines for matters–not only does it save attorneys time and money, but it also decreases errors.

Using a program like Litify also enables firms to gain a more accurate understanding of firm productivity. Dynamic dashboards can help you identify your most efficient intake agents, and see which attorneys are obtaining the most in fees. Conversely, they can also see where employees are struggling and which areas of the business need greater attention and training.

4. Protect Your Data: Move to the Cloud

Protecting sensitive information is a necessity today. Older hardware and infrastructure can leave companies more susceptible to cyber attacks, data theft, and fraud.

More and more law firms are choosing to host files on cloud service providers, which allow more than one attorney to work on a case at once, without affecting security. Having your data in the cloud also gives you the ability to securely access your data from anywhere at any time.

What’s more, a cloud-based platform like Salesforce provides users with greater data protection than a small, internal IT team could offer. The most reputable cloud service providers offer security measures such as two-factor authentication, data backup and recovery, and 24/7 surveillance, all while meeting the highest cybersecurity standards. It’s a convenient and more secure method to accessing and protecting your data–and your clients’ personal records.

What are you waiting for?

If you’re no longer content to wait on the sidelines of innovation, it’s time to learn about how Litify can transform your law firm. The platform offers all of the latest technological advantages one on single platform: real-time accessibility, resource management and efficiency, and security advantages. Talk with us today to learn more.

How Technology is Disrupting the Legal Industry: Q&A with Abhay Jain

Technology disrupts every industry it touches, and law is no exception. Yet, lawyers have long been saddled with the reputation of being resistant to change, trapped and suffocated by old business models. Is the legal industry inherently different from those that have embraced technology and rapidly evolved as a result? And what changes lie ahead for legal marketing, technology, and client experience?

Litify spoke with Abhay Jain, startup founder and strategic advisor to Fortune 500 companies, about the future of the legal industry. Jain is a partner at Quire, where he advises innovators, creators, and industry leaders on business model design, corporate development, and access to strategic capital. With a law degree from Duke University, he’s no stranger to the unique challenges and opportunities the legal industry faces.

Litify: The legal industry has a reputation as being a late adopter of technology. Are there factors inherent to the industry that contribute to this? 

Jain: Lawyers are taught to be risk averse. All of the legal education system tells you about things that go wrong in contracts, in entrepreneurship, and how to best protect yourself legally and contract around those things that can go wrong. So that leads to an inherent risk adversity, and a startup mentality is about taking risks.

Litify: What are the biggest drivers of change, across industries?

Jain: Obviously technology. Technology is driving consumption behavior, and that applies to attention as well. People are being pulled in a thousand different new directions with their time and their attention. And that’s changing the way media is consumed, purchase decisions are made, and the way we interact with one another as human beings.

Another is access to information. That may not be a new trend, but in the practice of law, for example, if I want to understand legal precedent, there used to be significant closed doors to finding case law. Now, I can Google recent case law, on, say, seatbelt law or seatbelt judgments in the past five years for plaintiffs. You can see all of those results that you previously couldn’t.

The final piece is the rise of the gig economy. People are purchasing less. They’re purchasing homes less, they’re purchasing cars less, and they’re also committing to jobs less. They’d rather work freelance or work remotely, and be able to travel and helicopter in for projects when they know their expertise is needed, and then go to a new location and take on a new project. It’s a very different way of life that’s going to uproot real estate, media consumption, and also the way jobs are done, including in the legal profession.

Litify:  Law firms are increasingly using data and analytics to support decision making in both the business and practice of law. But do you think that big data can be too big, in that companies have a problem sorting through the information to use it intelligently?

Jain: We’re seeing companies collect more and more data, which is great, but data means nothing without the insights that you can pull from it. You need to pinpoint what you need, and understand how all the little pieces of data that are disparate and disorganized tie together to create a narrative.

For example, Walmart for the past ten years was collecting raw video footage of all of their aisles, just because they thought the data could become valuable one day. Some smart people came in and put AI-driven facial recognition and retinal identification into some of these videos and were able to map out in each aisle where people’s attention was drawn to and to which products across demographics, and at different times of day. In this massive well of data, if you’re able to go in and take out those sorts of insights, that can be incredibly powerful.

Insights are hard to come by. Analytics and analysis and drawing correlations are relatively easy. The insights of what it actually means and what the company should do as a result of it are what defines a lot of strategic advisory work.

Litify: Law is paralleling the rest of the business world by becoming a buyer’s market for legal services, as opposed to a seller’s market. Thomson Reuters acknowledges in their “2019 Report on the State of the Legal Market” that “clients are in control.” Jeff Bezos cites an “obsessive focus on the customer” as the top reason for Amazon’s success. What are your thoughts on this multi-industry switch to a “buyer’s market”?

Jain: There’s just such a wealth of options out there that it truly is becoming a buyer’s market. Access to information is key. The more you can learn and research and understand about companies online, the more informed  potential buyers are.

For lots of traditional players, all they have to compete on is price at this point, especially for lower-value legal engagements, such as filing IP forms. The only true distinction happens at senior levels, where big corporate engagements require the expertise of a partner. But otherwise, everything else is relatively commoditized.

The same thing is happening in the banking industry. Any sufficiently intelligent analyst or associate more or less can value your company and manage a transaction. At that level, it’s hard to distinguish output between Goldman Sachs, JP Morgan, or anyone else. The true differentiation beyond fees happens with the partners’ brilliant thinking and broad relationships. Honestly, with most transactions, that level of insight is not even really needed. But, when it is, having those resources at your disposal are absolutely critical.

Litify: How does technology help companies become more client-centric?

Jain: For B2C companies, it helps them understand their audience on a granular level that they weren’t able to before. They are able to have direct interactions, either through surveys or social engagement, to see how they’re feeling or faring with content, or with their products or services. Technology also helps companies design products around consumer needs, rather than saying, “this is the service we provide, it is what it is, take it or leave it.”

Litify: If a law firm brought you in to help them evolve and grow, what process would you use to help them  innovate?

Jain: The steps would involve answering the following questions: What are the key services they offer and in which services are they the most experienced? What are their margins for cases or clients, large and small? What does their infrastructure look like in terms of the support for these engagements? How are they staffing these engagements? How are they understanding feedback loops around their current clients? And, finally, I would try to understand their sales process—getting and retaining clients should be priority number one. We would want to know how we can fill the top of the funnel more efficiently to reserve partners’ time for solving client problems and closing deals.

Additionally, from the market side, we understand that low-value legal engagements like filing copyright forms or filing a trademark are going to increase, but large complex deals are going to decrease. What we can do is systematize a process by which you can take on these relatively low-value engagements but still drive significant margin, and focus on those in addition to the large engagements. Perhaps you’re capturing the future of legal service needs, but at the same time, you have the ability to continue doing what you’re doing with large, unique transactions where partner insight is needed.

Ready to innovate your law firm? Schedule a free demo of Litify and discover the ways in which technology can future-proof your practice. 

How Your Law Firm Can Get More Done in Less Time With Process Automation

Every day, law firms repeat many processes over and over. For example, intakes staff receive calls from prospects, who must be vetted before they can be brought on as clients. Once a matter is created, the legal team goes through routine steps to prepare basic pleadings to commence the matter. And, along the way, they draft discovery requests and prepare subpoenas designed to collect documents for discovery in these matters.

But all too often, lawyers and their teams are spinning the hamster wheel on these lower-end, repetitive tasks instead of on higher-end aspects of case management, including analyzing the law, determining case strategy, and preparing for trial.

This is where automation comes in. Legal process automation takes away painfully boring yet often mistake-prone manual human tasks with consistent, repeatable processes.

Creating an automated, streamlined workflow for matter intake and creation can save law firms significant amounts of money as well as improve consistency, reducing the likelihood of errors that can lead to disgruntled clients.

Here are two examples of how automation is revolutionizing law firm operations.

Automating and streamlining client intake

Without a consistent intake process, law firms might turn away potentially lucrative cases or take on inappropriate cases that might drain their resources with little in return. Information might be recorded on slips of paper or post-its that never reach the legal team assigned to bring the client on board. And intake information may not make its way to a lawyer until after the prospect has already reached out to—and possibly retained—other attorneys.

But an automated, dynamic intake questionnaires can make sure that the intake staff gathers the right information—the first time—to help lawyers make better decisions and sign up higher-quality leads quickly and painlessly. The best tools allow law firms to create a customized path of questions relevant to their practice area, so lawyers have all the information they need at their fingertips, equipping them for success. They also can help ensure that a firm’s first contact with clients is as professional as possible.

Creating matter plans

While no two matters are ever the same, many have overlapping tasks. For instance, every new matter requires a complaint and discovery. But most law firms don’t have a process in place that provides a consistent blueprint for each of the steps, so there’s no guarantee that tasks won’t fall through the cracks or that key deadlines won’t be overlooked.

But with an automated case management tool, as soon as a new matter is opened, it’s prepopulated with a series of tasks and events, called a matter plan. These tasks and due dates can be assigned to team members and can be monitored to ensure that the case stays on track and that the team remains in sync. Automated matter plans can help organize the workflow of a firm’s tasks, processes, and teams, avoiding missteps that may derail a case.

If your law firm is struggling to stay on top of its manual processes for client intake and matter management, it’s time for a change. Let’s chat about how Litify’s legal process automation solutions can help your law firm save time and money.

Preparing for Disruption: How Technology Can Secure Your Law Firm’s Legacy

In 2001, Steve Jobs introduced the world to the iPod from a small stage in Cupertino, California. Six short years later, he unveiled the first iPhone.

As consumers, we often look at tech innovations and gadgets with rose-tinted glasses, jumping at the chance to use the next shiny new toy or app.

For businesses though, especially law firms, all of this endless innovation can be terrifying. But it doesn’t have to be.

Here’s how technology is benefiting the legal industry.

What is disruptive innovation?

The phrase “disruptive innovation” is a popular buzzword in modern market literature. Generally, it begins when a small company deploys novel technology that challenges (or, in some cases, replaces) the products or services offered by established companies within a given industry. Industry disruption happens when the status quo adapts to the new competition and deploys similar technology en masse.

The rise of Uber is a notable example of disruptive innovation within the transportation industry.

When Uber NYC launched in May 2011, it immediately exposed massive problems within the city’s taxi medallion program. Not only did the rise of Uber reveal that the taxi program artificially suppressed demand and was priced unfairly, but it also capitalized on these problems by offering consumers a brand-new, affordable, and readily available transportation option that exploded in popularity across the city and subsequently, around the globe. Many players in the transportation industry adapted to Uber’s innovation and the disruption is evident in today’s market.

Disruption leads to industry convergence

Ten years ago, the idea of receiving healthcare services at a local Walmart seemed foreign. Today, Walmart blurs the line between the retail and healthcare industries by offering health insurance plans, in-store immunizations, and health screenings to its customers. Similarly, online pharmaceutical companies, like PillPack, are shaking up the way people shop for medicine and transforming the way industry giants like CVS serve their customers.

As new players innovate, established companies are forced to adapt to the disruption, and industries often converge as a result.

Law firms are not immune from disruption

LegalZoom.com launched in 2001, ushering in a new wave of industry competition and forever changing the way consumers value legal services. Platforms like LegalZoom, Rocket Lawyer, and UpCounsel are often easier to use, cheaper, and more efficient than engaging with traditional law firms. While online legal platforms have limitations, their existence has required brick-and-mortar law firms to embrace 21st-century solutions for case management, marketing, communications, and client relations. In fact, according to Google, online searches for these digital-first legal services have increased by 67% over the last five years. If traditional law firms are to remain relevant, they must leverage technology to offer the same efficient and transparent service that companies like LegalZoom offer.

Technological innovation will continue in the legal industry. As the industry changes, do you want your firm to lead the change, or risk being left behind?

Future-proof your firm’s legacy

There are only two options for responding to disruption. Law firms can clutch their pearls, cling to the old way of doing business and find themselves in a similar position that New York City’s taxis found themselves in, with no viable response to Uber. Or, they can embrace innovation by deploying technology designed to automate daily tasks, efficiently market legal services, and simplify client engagement.

Think about your firm’s legacy and what you’ve built. Is it future-proof? Do you have the tools you need to remain competitive in 2019 and beyond?

If you’re ready to explore how to take your law firm to the next level by capitalizing on industry convergence, it’s time to check out Litify. Litify provides law firms with the foundation and resources for providing a superior level of customer experience that clients now expect.

Consumers are already turning from traditional law firms towards online providers. It’s time to bring them back and secure your firm’s legacy. Let’s talk about how our solutions can give your firm the tools it needs to become a high-performing business now and for years to come.